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In the news - Brad counts down to BIBA

19 Apr 2024

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The countdown to the biggest event in the insurance calendar is on, and the Iprism team is busy preparing for what it hopes will be our busiest conference ever!

In the run-up to the event, our Chief Commercial Officer, Bradley Harmer, gave Insurance Age a sneak peek at Iprism’s plans for BIBA 2024…

“In true Iprism style, our stand (C64) will be welcoming and full of friendly faces ready to talk. We’ll also have a digital game to get the competitive juices flowing, and some great giveaways on offer of course!”

That giveaway this year will be a holiday, and one lucky visitor to our stand will be walking away with a TUI voucher and the prospect of sun, sand and sea, or ski… whatever they choose.

Aside from the giveaways and games that Iprism has become known for, BIBA is an excellent chance to talk about what lies ahead for the market. When asked “What’s next on the horizon for brokers?”, Brad said:

“A lot has been spoken about AI over the last year or so, but we still haven’t come close to seeing and realizing its full potential, both positively and negatively. That is where the challenge is and will be for some time yet.”

No matter what comes next, Iprism is here for its brokers for the long haul, and we’re looking forward to this annual opportunity to catch up with old friends and new at BIBA. We hope you’ll join the team on Stand C64, where we’ll be showcasing our range of commercial and HNW offerings to brokers.

To read Brad’s full interview, click here (subscription required).

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